Development of e-commerce depends on e-security

06-10-2011 09:40:00 The basic conditions necessary for development of on-line shopping is security, advanced technologies and new methods of payment.

Report Europe's On-line Consumer shows Poland as one of the smallest e-commerce markets. According to published results only 15% of Poles buy on-line. In the ranking of 10 selected countries bad rates reached also Hungary (17%) and Russia, which is the last one on the list with a score of 5%.

The report is based on a survey of 10,000 residents of 10 selected European countries. The countries that have a higher percentage of people that buy products on-line are Sweden (69%), Germany (66%) and Great Britain (58%). More interesting issue is a question what is the most critical and important thing during a purchase. It is on-line security. It turns out that security is more important than the price of consignments, fast delivery and payment methods.

The report Europe's On-line Consumer was published by the CBRE company. The results of the rest countries from the surveys: France (56%), Belgium (41%), Italy (38%), Spain (37%).

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